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Donor Retention

Measuring Donor Retention Is A Good First Step In Any Donor Development Strategy

September 18, 2017

I've said (and written) it many times; "If you're not measuring it, you're probably not managing it." Words to live by, don't you think? I first posted on the topic of Donor Development a long time ago with ... Learning So Much About Church Donor Behavior! I was introducing a new tool I had found that makes "measurement" easy. The tool is a giving Capacity Assessor, and the company is MortarStone. We're still … [Read more...]

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