The next section of the new Strategic Plan Document is the Vision Statement.
The vision is the statement describing how the church is going to accomplish the mission. In other words, what’s the unique approach the church is going to take to “reaching the lost,” helping people to become fully devoted followers? More than many, this church is focused on reaching people who are “un-churched.” Therefore, the church’s vision is specific to the un-churched …
The Church’s vision is to … “Build a church that un-churched people love to attend.”
What does this mean? Above all else, it means that decisions will be viewed from the perspective of an un-churched first-time guest. The church’s leadership often says, “We will offend the churched person before we will offend the un-churched person.” Or, “We will offend the Christian before we will offend the non-Christian.”
This church is an “attractional growth model” church. An important part of the vision is the intentional creation of something “excellent” that “attracts” the un-churched person to check out a Sunday morning service. It’s critical that the Sunday morning experience is excellent enough to inspire believers and to thrill the un-churched friends and family they invite. In fact, it will be via the Sunday morning service that a believer will experience something “so awesome” that they will be motivated to invite their friends and family. Un-churched people are attracted to Sunday morning services and, eventually, are connected to the church through becoming part of the community by being asked to serve and/or being invited to a group.