The first section of the new Strategic Plan Document is the Statement Of Purpose.
Here’s an example:
The Strategic Plan is the church’s guiding document developed by the church staff and Leadership Team, containing the detailed plan for accomplishing the church’s mission. It is always available via the Management System, functioning as the primary tool for communication and staff accountability. The bottom line is this; the Strategic Plan is “the plan,” demanding the attention, focus, and priority of all church staff and Leadership Team.
The Strategic Plan is “evergreen,” meaning it never expires, having no defined beginning or ending. It is always in effect. The Strategic Plan is revisited/revised annually in October/November, prior to the coming year’s financial planning process. It is then reviewed and updated by church staff on a monthly basis, beginning in January.
For the purposes of the annual revisit/revision, a 3-year planning horizon is assumed. Attempting to plan beyond that is difficult, obviously due to uncertainty. The primary focus during the annual planning process should be on the coming year. However, there are many “objectives” such as, capital campaigns, building programs, direct mail (and other advertising initiatives), major events, etc. that many times require consideration beyond the coming year.