We’ve been aware3 customers for a number of years now. Consequently, I follow the blog on their website pretty closely.
There was recently a post dealing with the difference between a “mobile-friendly” website and a mobile app.
Here’s part of that post …
In today’s ever-evolving tech world, it’s so easy for wires to get crossed. What’s the difference between an app and a mobile-responsive website? Aren’t they essentially the same thing? Do I really need both? The lines get blurred a lot with these guys. Here’s the breakdown:
Making your website responsive ensures that it works well for the user across devices, most importantly on the smartphone. Essentially, the design of your website adapts to the size and shape of the mobile device to optimize the browsing experience.
In short, it’s your website modified for members’ phones. They still have to go to their browser to access it and the content doesn’t change, just the scale and layout does. An enhanced look and experience is fantastic, but it’s critical to be mindful of varying audience needs/wants and intentional about placing your content.
How To Effectively Utilize Your Mobile-Responsive Website
Websites are great for first-time visitors hoping to learn more about your vision, mission & message as well as to find practical information like your location, service times, and more. People love to scope out church websites before visiting in person. Websites are research tools that should be part of a church’s marketing strategy and act as an outreach touchpoint.
First-time visitors are looking for an easy, low pressure way to learn about who you are as a church and how they might fit into your mission. At the same time, other members are looking for different kinds of information and experiences like small group details or specific ways to serve. When websites are built for visitors AND members they can become overwhelming and difficult to navigate.
We like to think of the mobile-responsive website as a digital front door or greeter. It welcomes newcomers with a nice, clear picture of what your church is about and guides them through key church pillars and important information. It can also be a great resource for current members searching for high-level information.
Websites work best when they focus on quickly and easily providing people with the information they came for.
If the website is a digital front door, an app is the bustling home inside. An app is one simple, safe place with direct access to everything the church offers. Regular attenders, members, admin, and staff gather here to connect with the message and others, give, volunteer, learn, grow and more.
Why this interactive tool should be a part of every church’s member engagement & communication strategy.
Custom Branded Mobile Apps:
Create a personalized experience
Members can make the app exactly what they want it to be and what they need it to be. They can:
- Subscribe to the exact things they want to keep up with / get notifications for
- Choose to be a part of chats and groups
- Interact with live polling questions and provide feedback on the spot
- Participate in the message with interactive sermon notes
Members can do all this and more. In addition to simply enjoying content like sermons, devotionals videos, and podcasts that are relevant to them.
This tailored experience creates a feeling of true ownership within the community. When members feel personally invested in your church and your mission that can lead to powerful acts of faith and service.
This is a great article! And, there’s much more. Read the rest HERE.
If you have any questions for me about them, contact me.