“…every company and every individual – from new hires to those sitting in the corner office – has the potential to become a platform for change.
Lots of businesses talk about values, but in turbulent times, when they matter most, executives often forget to operationalize them. They see values as expensive luxuries that should remain nailed harmlessly to the wall when making business decisions. If some new product or initiative does not seem to advance the company’s stated values, many CEOs seek solace by distancing themselves. They rationalize that it’s really not their business to monitor how people use the products they offer to the world.
To succeed in the future, every person in every business will need to forge new plans.”
– Marc Benioff, Trailblazer