“Trust is a delicate thing. It takes a long time to build, yet you can blow it in a matter of minutes. All it takes is one incident of behaving inconsistently with what someone considers trustworthy behavior for that person to pull away from you.
The ability to build trust is the defining competency for leaders in the twenty-first century. Smart organizations are increasingly taking proactive steps to build high-trust cultures because they’re seen clear evidence that it helps improve the bottom line. With trust, creativity flourishes, productivity rises, barriers are overcome, and relationships deepen. Without it, people bail on relationships.
Because we see trust behaviors through our own filters, we need to have a common language for trust so we can talk together about what it is and what it isn’t. ”