“Great brands grow from great cultures…
After beginning his career at Chick-fil-A as director of marketing, Steve Robinson went on to serve as vice president of the department before becoming the Chief Marketing Officer where he was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies. He was integrally involved in the company’s growth – from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015.
Steve Robinson explains the important traits that built the company’s culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company’s approach reflects an unwavering dedication to Christian values and to the individual customer experience.
The Cow campaign became an endearing part of American pop culture…”
– Steve Robinson, Convert Cows and Chick-fil-A