Over our 20+ year history, we've had the following measure in place: How Did You Find Out About CCV? You would think our website, visibility from the major highway running through our target area, or direct mail advertising would be the highest contributing cause. Nope. Not even close. Are you familiar with the use of Pareto Analysis as part of any continuous improvement process? I know, it sounds technical! … [Read more...]
Are “Events” A Bad Thing?
Exploring The Purpose Of The "Event" As It Relates To A Growth Strategy
I was re-reading a post from Tony Morgan entitled "Are Events Killing The Church?" It's a good read. He makes some great points, and I certainly understand where he's coming from. But it got me thinking about our growth strategy. I would go so far as to say that we have an "event-driven growth strategy." What do I mean? I understand that Tony is saying that we might actually be keeping people from their family … [Read more...]
Planning Big Events
Four Main Steps In Planning And Executing Any Sizable Event In The Church
Planning and executing big events is one of the most important activities every church leader should work to understand and do well. In response to a couple of comments a while back, I wrote a series of posts on the topic. Here are links to those four posts: Scheduling and Theme Logo and Promotion Production and Execution Evaluation Take a look at these posts and contact me with questions. … [Read more...]
Wow Factor!
The Importance Of "The Wow" When It Comes To Big Events And Church Growth Strategy
I think when hearing the term “wow factor,” most people recognize it. They intuitively understand what it means. They see it often if they go to concerts, see shows, take their kids to amusement parks, etc. The Importance Of The Wow Factor, you know it when you see it. One of the most recognizable experiences, loaded with “the wow,” are fireworks shows. Right? Everyone is standing around, looking up, saying, … [Read more...]
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