Documenting a strategy is one of the most important steps in any "plan and execute" leadership culture. I will blog more about a "plan and execute culture" in a future post, but for now, suffice to say that it's one of the most important aspects of a healthy leadership culture, be it in or outside the church. The purpose of a strategy is to succinctly communicate to the reader "the plan" for accomplishing … [Read more...]
Campus Launch Direct Mail
Sharing Direct Mail Advertisement Materials For The Launch Of A Second Campus
We've done a number of direct mail campaigns over the years, as I've shared about here a few times. Launching a new campus, though, is new for us. We're hoping this campaign now underway for a January 22nd Grand Opening pays off! I thought I would share the images/content of the cards in today's post. This time around, we're sending 3 pieces to 40,000 homes in and around our target area. Each home will receive … [Read more...]