Executive Pastor Online Blog

This is my personal blog. I regularly write about church leadership and infrastructure development, including specifics on

leadership techniques and the details of implementing systems, processes, and methods that enable the church to succeed.

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Volunteer Growth Strategy

May 14, 20243 min read

The "Blueprint" for Successful Volunteer Recruitment in the Church



Since the beginning, the church has relied on ministry leaders to individually recruit, train, deploy, and recognize volunteers serving in their ministry areas. Much of this recruiting has been done face-to-face through Leadership Evangelism and the relationships that have developed.

Corporately, volunteer recruiting has been accomplished through the "big event need" (VBS, Student Ministry Camps, Easter Egg Hunt, Easter, Christmas Eve, etc.). Stage "pushes" have been sporadic and mostly done in preparation for a big event. There have also been serving preaching series over the years.

To this point, the church's "method" of recruiting volunteers has worked well, resulting in most of the church's needs being met and growing the number of volunteers to the current level. Consequently, the plan in the future does not include changing anything the church is currently doing.


An important part of the church's overall growth strategy is increasing the "rate of connection" to the church. This is primarily done by getting involved in serving or joining and becoming part of a group.

This strategy focuses on serving, leveraging a point leader functioning as the "Volunteer Coordinator." The plan is to formalize what the church has done well in the past and to add some key infrastructure and activity to increase the volunteer growth rate.


The following volunteer growth objectives have been identified. Each objective is listed in order of overall impact and importance, including the proposed timing for completion. These objectives will be regularly evaluated and updated as part of this Volunteer Growth Strategy.

  1. Serving Series – Work with the Teaching and Service Design teams to establish an annual "serving the church" teaching series (or at least a stand-alone message) that includes volunteer signups (Response Cards, Mobile App electronic form signups, etc.), similar to the "90-day tithing challenge" that's part of the annual stewardship teaching series. Produce testimonial videos, present specific volunteer needs, and promote Volunteer Central (outlined next). Maybe follow the messages that day with an after-services "Ministry Fair."

  1. Volunteer Central – Create a place in the main lobby on Sunday mornings that will be the central point for promoting serving opportunities and supporting existing volunteers. Volunteer Central will have volunteer promotional videos looping, volunteer brochures, signup cards, special/specific needs, "First Serve" opportunities, iPad check-in stations, lanyards, t-shirts, training manuals, and other documentation, and anything else needed to promote serving at the church and to serve existing volunteers better. Volunteer Central will be staffed with other volunteers and will be the place for volunteers to get questions answered and communicate issues and concerns needing staff attention.

  1. Ministry Fairs – Plan periodic (2 per year … spring and fall?) events to encourage staff and other ministry areas to connect with prospective volunteers. These "Ministry Fairs" will be set up much like a "tradeshow" with banners, tables, equipment examples (soundboard, walkie-talkies, kids' curriculum materials, parking vests, etc.), staff and other key volunteers vision casting and answering questions, etc.

  1. Volunteer Recognition Events – Plan annual volunteer recognition events, focusing on corporate and individual volunteer recognition. Each event will include entertainment, food, music, a brief "message," funny awards, games (like "Volunteer Feud"), and more fun!

  1. Stage Pushes – Continue to utilize the "big event-based volunteer recruitment" method to drive volunteer growth. Easter Egg Hunt, Easter, Kids' Camp, Stretch, Christmas Eve, etc., should continue to include pushes to "help out" from the stage. In addition, add four more stage pushes, highlighting specific areas of need in the church/formation of new volunteer teams (parking, etc.). Use response cards and ask people to "stop by Volunteer Central" in the lobby.

  1. New Volunteer Orientation – Create a monthly gathering designed to "welcome" new volunteers. The gathering would include training on everything and anything needed to help a volunteer get a good start. Examples include using the church's Church Management Software, building access (keys/codes), scheduling, check-in on Sunday mornings, answering questions, etc. Provide a "New Volunteer Booklet" as part of the event. Produce a fun video for new volunteers and show it as part of the event. Promote the event everywhere!

Founder of Executive Pastor Online, passionate about what Jesus calls us to do through the local church.

Kevin Stone

Founder of Executive Pastor Online, passionate about what Jesus calls us to do through the local church.

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