Developing an Income Model

January 16, 2009

Finance

The first step in developing a budget for your church is projecting income.  What kind of General Fund giving is reasonable to expect for the coming budget period?  The most accurate way to project giving for the future is to use data from the past. Read on and develop a detailed understanding of how to approach the development of an Income Model for your church.

Weekly Data Collection
First and foremost, if you are not doing so already you must be collecting data each week.  At CCV we call this the “Stat Sheet.”  The Stat Sheet is a document that is updated and published each week by Monday or Tuesday, at the latest.  It contains attendance and giving data for the previous weekend as well as “at a glance” data for each calendar year. 

It’s very important to create something like a Stat Sheet.  There’s an old saying in leadership, “If you aren’t measuring it, you probably aren’t managing it!”  So … having a weekly look at the previous weekend’s “performance” (attendance, giving, baptisms, etc.) is a must.

Attendance Behavior
The first section of your Income Model is the section that projects future attendance “behavior.”  Will attendance grow, be relatively flat, or decline during the coming budget period?  This is done by using actual “percent change” data from previous months/years.

The first order of business is to create (using any spreadsheet application) a table of Average Weekly Attendance data that looks like this:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year Avg.
2000 291 255 213 253
 2001 267 240 271 289 237 249 229 311 366 375 324 369 294
 2002 333 380 443 445 420 396 493 464 480 504 509 502 447
 2003 500 448 539 591 507 478 539 513 561 574 602 575 536
 2004 612 628 716 829 740 689 757 770 811 793 833 965 761
 2005 823 838 962 883 887 845 869 790 889 941 870 922 877
 2006 1,054 1,072 1,090 1,126 927 907 1,169 1,110 1,151 1,097 1,017 1,286 1,084
 2007 1,150 1,176 1,107 1,155 1,019 997 1,119 1,014 1,121 1,149 1,187 1,230 1,119

From this data table, develop another table just like it that calculates the “percent change” from one month to the next.  This creates a curve representing the past behavior of the attendance of your church.  Some months are up and some are down.  This curve along with actual “giving per capita” data will drive everything in the model.

Here’s an example of the Percent Change table:

   Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec  Year
 Avg.
 2000                     -12.4 -16.5 -14.4
 2001 25.4 -10.1 12.9 6.6 -18.0 5.1 -8.0 35.8 17.7 2.5 -13.6 13.9 5.8
 2002 -9.8 14.1 16.6 0.5 -5.6 -5.7 24.5 -5.9 3.5 5.0 1.0 -1.4 3.1
 2003 -0.4 -10.4 20.3 9.7 -14.2 -5.7 12.8 -4.8 9.4 2.3 4.9 -4.5 1.6
 2004 6.4 2.6 14.0 15.8 -10.7 -6.9 9.9 1.72 5.3 -2.2 5.0 15.9 4.1
 2005 -14.7 1.8 14.8 -8.2 0.5 -4.7 2.8 -9.1 12.5 5.9 -7.6 6.0 -2.1
 2006 14.3 1.7 1.7 3.3 -17.7 -2.2 28.9 -5.1 3.7 -4.7 -7.3 26.5 3.1
 2007 -10.6 2.3 -5.9 4.3 -11.8 -2.2 12.2 -9.4 10.6 2.5 3.3 3.6 -2.6

Giving Projections
The third table needed is another table of data.  Do the same thing you did in the average weekly attendance table with your church’s “average weekly giving per capita” by month.

Here’s an example of the Average Weekly Giving Per Capita (by month) table:

   Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec  Year
 Avg.
 2000                   6.87 8.40 10.51 8.57
 2001 9.60 12.27 11.31 11.22 10.73 11.26 14.06 10.55 10.68 10.78 15.94 14.75 11.93
 2002 14.43 13.70 21.35 11.00 13.82 15.77 13.66 11.72 12.37 12.64 15.48 10.00 13.82
 2003 16.81 17.98 16.31 13.16 12.29 27.41 16.00 15.38 10.30 14.15 20.41 24.20 17.03
 2004 22.92 20.06 18.43 14.17 15.53 14.16 14.71 12.93 13.76 13.38 16.63 16.42 16.09
 2005 19.61 17.09 17.30 15.81 14.98 16.42 15.54 15.54 16.14 16.39 17.90 21.02 16.98
 2006 14.57 16.71 15.95 13.53 25.46 18.96 12.56 14.42 19.19 21.57 22.44 22.14 18.13
 2007 17.80 20.15 21.71 20.09 21.43 21.26 22.26 19.25 18.74 20.12 17.47 19.81 20.01

Now, using these 3 data tables you can project the coming budget year based on the actuals from previous years.  The first thing you must do is pick the year that you feel best represents the coming year in terms of attendance behavior.  Is this going to be a “growth” year?  Is the coming year going to be pretty flat in terms of growth?

You must also decide which year to use when it comes to giving per capita.  Will the coming year be a year much like the last in terms of giving per capita?  Or, is your church planning to do something fundamentally different that would affect giving?  For example, your church might be planning to change the timing of its annual stewardship series.  The church might be planning something different in terms of stewardship teaching.  All of these considerations go into two major decisions: what data should be used for “attendance behavior” and “giving per capita?”

With these decisions made, it’s just a matter of building another 3 tables: projected attendance, average weekly giving, and monthly giving.  Use the projected average weekly attendance for a given month to calculate the average weekly giving for that month.  From there, a table with the number of weeks in the coming month allows a monthly total giving to be calculated.

Projecting Average Weekly Attendance for 2008 based on the actual data from 2007 results in the following table.  The "starting point" for the data is December 2007's actual:

 Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec  Year
1,100 1,125 1,059 1,105 975 954 1,070 970 1,072 1,099 1,135 1,176 1,070

Based on the projected average weekly attendance and the giving per capita data, a couple of aditional tables need to be developed. Multiplying the projected average weekly attendance by the giving per capita for that month, results in a projected Average Weekly Giving. This data is averaged to provide an average weekly need for the entire year.

Finally, multiply the average weekly giving number by the number of weeks in that month (4 or 5 depending on the month) to build a table of projected Monthly General Fund Income. These numbers are summed to provide the total projected General Fund Income for the year.

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This post was written by:

Kevin M. Stone - who has written 176 posts on Executive Pastor Online.


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